Cited by podium iq

Research, thinking, and field notes on AI visibility

Practical intelligence for teams navigating Al search - from visibility intelligence to content execution

AI Search Fundamentals

AI Visibility Measurement

Content Strategy & Execution

How Answer Engines Work

AI Search Fundamentals

The four layers of modern marketing

For most of marketing history, the job was straightforward: reach the right human, with the right message, at the right time.

Alan Macdonald

AI Search Fundamentals

You don't have to choose between Google and AI search

You Don't Have to Choose Between Google and AI Search. But You Do Have to Be Intentional. Most brands measure their Google performance obsessively. Rankings, traffic, click-through rates. They know exactly where they stand.

Alan Macdonald

AI Search Fundamentals

The B2B buyer has llready asked AI about you

Before your sales team sends a single email, your buyer has already formed an opinion. Not from your website. Not from a rep. Not from a G2 review.

Alan Macdonald

AI Search Fundamentals

Why GEO isn’t AI search and why CMOs can’t afford inaction

Most enterprise marketing teams know AI search is changing how buyers find answers, and almost none have the infrastructure to know whether their content is part of that answer.

Alan Macdonald

AI Search Fundamentals

AI Visibility Measurement

Content Strategy & Execution

How Answer Engines Work

AI Search Fundamentals

The four layers of modern marketing

For most of marketing history, the job was straightforward: reach the right human, with the right message, at the right time.

Alan Macdonald

AI Search Fundamentals

You don't have to choose between Google and AI search

You Don't Have to Choose Between Google and AI Search. But You Do Have to Be Intentional. Most brands measure their Google performance obsessively. Rankings, traffic, click-through rates. They know exactly where they stand.

Alan Macdonald

AI Search Fundamentals

The B2B buyer has llready asked AI about you

Before your sales team sends a single email, your buyer has already formed an opinion. Not from your website. Not from a rep. Not from a G2 review.

Alan Macdonald

AI Search Fundamentals

Why GEO isn’t AI search and why CMOs can’t afford inaction

Most enterprise marketing teams know AI search is changing how buyers find answers, and almost none have the infrastructure to know whether their content is part of that answer.

Alan Macdonald

AI Search Fundamentals

AI Visibility Measurement

Content Strategy & Execution

How Answer Engines Work

AI Search Fundamentals

The four layers of modern marketing

For most of marketing history, the job was straightforward: reach the right human, with the right message, at the right time.

Alan Macdonald

AI Search Fundamentals

You don't have to choose between Google and AI search

You Don't Have to Choose Between Google and AI Search. But You Do Have to Be Intentional. Most brands measure their Google performance obsessively. Rankings, traffic, click-through rates. They know exactly where they stand.

Alan Macdonald

AI Search Fundamentals

The B2B buyer has llready asked AI about you

Before your sales team sends a single email, your buyer has already formed an opinion. Not from your website. Not from a rep. Not from a G2 review.

Alan Macdonald

AI Search Fundamentals

Why GEO isn’t AI search and why CMOs can’t afford inaction

Most enterprise marketing teams know AI search is changing how buyers find answers, and almost none have the infrastructure to know whether their content is part of that answer.

Alan Macdonald

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