Frequently asked questions
Find quick answers to the most common support questions
What is podium iq?
podium iq is a generative engine optimization (GEO) platform that tracks how your brand and competitors perform across AI-driven search engines and answer engines (like ChatGPT, Perplexity, or Gemini). It also builds live battlecards so marketing and sales teams can see where they stand and how to improve positioning.
What does "Generative Engine Optimization" mean?
Generative Engine Optimization (GEO) is the process of optimizing brand visibility and message accuracy within AI-generated responses, summaries, and conversational search tools. Podium iq tracks how often your brand appears, how it’s described, and what actions influence your standing.
Who is podium iq for?
podium iq is designed for marketing, SEO, and competitive intelligence teams who want to stay ahead in the new search era, where AI engines summarize results and choose which brands to feature.
What are Battlecards in podium iq?
Battlecards are dynamically updated profiles that compare your brand to competitors, including AI-generated perceptions, keyword positioning, and differentiators, making them ideal for taking immediate action.
How often are Battlecards updated?
Battlecards refresh automatically as AI-generated content changes, ensuring your team always has the latest intelligence before campaigns, pitches, or client meetings.
Why does GEO matter for my business?
Consumers are increasingly getting answers directly from AI, not search results. That means the way AI tools describe and rank your brand directly affects discovery, trust, and conversions. GEO ensures your brand appears accurately when customers ask AI for advice.
Can I customize tracking for the stages of the consumer funnel?
Yes. You can define your brand entities, products, competitors, and prompts you want monitored for each step of the consumer funnel.
Where does podium iq get its data?
podium iq queries major AI search engines and answer tools using controlled prompts, then analyzes the generated content for brand mentions, sentiment, and ranking indicators.
How accurate are the insights?
Each data point is cross-validated across the top AI engines and averaged to create a confidence score, providing a reliable view of your generative presence.
Does podium iq use or store proprietary brand data?
No. We only analyze publicly available outputs from AI tools and do not upload or share client data unless explicitly configured.
How long does it take to get started?
Most users can set up their first tracked brands and competitor set in under 15 minutes.